3 Phase U.S market entry model
Phase 1:
Amazon USA
Timeframe:
0-6 months
Foundation & Market Validation
Compliance check, IOR, customs, FSVP
3PL warehousing setup
SEO, content, packaging, creative production
Paid advertising (PPC, DSP)
Brand Store, listing optimization, review strategy
Weekly analytics & reporting
Outcome
A “retail-ready” brand with validated U.S. demand, reviews, and sales data to present to retail buyers.
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TDDC SOLUTIONS
20+ Amazon specialists
FLUID CREATE
Content, packaging, storefronts
TDDC COMPLIANCE
IOR, FSVP, customs broker
Phase 2:
DTC Growth
Margin & Loyalty Engine
Timeframe:
6-18+ months
Shopify store setup & localization
CRM, email automation, subscription/loyalty programs
UGC, content, photo, video assets for paid channels
Paid ads: Meta, Google, TikTok, Pinterest
Retention strategy, customer data, repeat purchase
Outcome
High-margin, loyal customer base with first-party data and diversified channel revenue.
DTC gives you what Amazon and retail cannot: direct customer relationships, first-party data, and the highest margins in your channel mix.
Phase 3:
Retail Expansion
Led by Beyond Business — Patricia Pol and Marko Kucher (ex-Weleda USA President, ex-Börlind USA CEO)
Timeframe:
12+ months
Distributor & Broker
Selection and management of distribution partners
Category Positioning
Pricing strategy tailored for U.S. retail margins
Trade Marketing
Promotional planning and co-op programs
In-Store Activation
Merchandising and retail operations support
Buyer Meetings
Line reviews: Whole Foods, CVS, Target, Ulta, Nordstrom
Margin Planning
Profitability structure and distribution terms
Outcome
Controlled national retail rollout with established shelf presence.